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Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New WebSitting down to work today, which I accomplished quite a load full … I find a new groovy tool for pulling in news feeds to stay on my game. And guess what I find. A very interesting list of “what to do’s” from a universal perspective. Which they all hit right on the mark. The book, Engage is written by Brian Solis. He is a globally recognized as a leader in the “new media” arena/genre.

He says in his article:

 

  • Redefine what you know and don’t know about social media to reset the foundation for learning and advancement (specific to your world)
  • Determine where to start, focus, grow, and to what extent
  • Collect and package information to win support for pilot programs and campaigns
  • Determine the amount of resources to support programs
  • Identify influential voices within social networks
  • Engage in meaningful and useful ways that deliver value and build both relations and relationships
  • Establish a conversational workflow to scale social media across departments
  • Build communities and inspire advocacy
  • Define useful metrics and measure everything from KPIs to ROI
  • Learn, adapt, and lead…

That’s some pretty darned good advice… 

Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web