How to ENGAGE Your Fanbase

Sitting down to work today, which I accomplished quite a load full … I find a new groovy tool for pulling in news feeds to stay on my game. And guess what I find. A very interesting list of “what to do’s” from a universal perspective. Which they all hit right on the mark. The book, Engage is written by Brian Solis. He is a globally recognized as a leader in the “new media” arena/genre.

He says in his article:

Redefine what you know and don’t know about social media to reset the foundation for learning and advancement (specific to your world)

Determine where to start, focus, grow, and to what extent

Collect and package information to win support for pilot programs and campaigns

Determine the amount of resources to support programs

Identify influential voices within social networks

Engage in meaningful and useful ways that deliver value and build both relations and relationships

Establish a conversational workflow to scale social media across departments

Build communities and inspire advocacy

Define useful metrics and measure everything from KPIs to ROI

Learn, adapt, and lead…

That’s some pretty darned good advice…

Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

Posted in Facebook, Social Media, Twitter | Tagged book review, engage, Facebook, fanpages, fans, likes, posts, Twitter